An intelligent touchscreen system to enhance customer data collection.
Co-operative Suur-Savo modernized its customer service by implementing the Susa touchscreen system, based on open-source technology. This innovative system enables versatile customer data collection and analysis directly in-store, as well as efficient remote content management. Metatavu carried out a comprehensive survey project, designed through service design, ensuring the system’s seamless implementation and cost-effectiveness without any licensing fees.
- Design phase: €10 000 - €20 000
- Mobile app: €20 000 - €40 000
- Project duration: 4-6 months
Starting point
Co-operative Suur-Savo needed a touchscreen system directly implemented at the customer interface in-store, which would enable the collection and analysis of zero-party data as well as the efficient management and presentation of content.
Measures
The project was implemented using a requirements specification based on service design and an interactive prototype. In collaboration with the client, the system’s needs were mapped, a solution was designed, and the implementation phase was prepared.
Result
Co-operative Suur-Savo gained access to an open-source touchscreen system that enables versatile data collection and content management. The solution is fully owned by the client and is designed to support future development and maintenance in a cost-effective manner.
Metatavu’s intelligent touchscreen system helped collect customer data efficiently, manage surveys easily, and enhance the service experience.
Real-time customer insight
Imagine a customer quickly and effortlessly responding to a touchscreen-based survey during their shopping trip. The system developed by Metatavu collects valuable real-time data directly from the customer, providing the business with important insights into customer needs and preferences. The Susa system operates seamlessly in large establishments.
Easily manageable surveys
With Metatavu’s service design, surveys are easy to create and modify to meet the specific needs of different stores. The content management system enables quick and flexible updates to surveys remotely, without the need for local actions. Whether it’s customer satisfaction or product recommendations, the system provides the tools for seamless data collection management.
Data collection and analysis
Each location can utilize its own customized surveys, and the management system provides a clear overview of all ongoing surveys. The system allows for survey management by location, giving the business full control over the collected data and its analysis. This ensures that each survey serves the right customer groups locally and efficiently.
